We combine marketing strategy with media industry know-how to identify your brand's content proposition.
Your content proposition is the sweet spot between your brand’s purpose and your customers interests; it’ll make your brand culturally relevant and therefore enable you to build a loyal audience.
From your content proposition we’ll use a customer journey framework to plan out how content could be used to enhance the customer experience and identify the most effective channels.
There are so many options to creating content, and each one may give you a different end result or create a different piece of value for the customer. We’ll help you work out the right choices, provide awesome ideas and produce high quality content.
Editorial - A journalistic approach to long form content whether that be in the form of articles and photography, design or video.
Social Content - Snackable content that has to work hard but also be cost effective and turned around quickly, yep we’ve been there.
Unlocking Advocacy - We help brands build sustained advocacy programmes. By prompting and capturing advocacy across the customer journey, it’s possible to package and publish this positive word-of-mouth.
Brand Storytelling - Our recent research showed that 55% of people are more likely to buy from brands whose stories they love. Most brands are a rich source of stories, we’ll help unearth them and work out how best to tell them.
Branded Entertainment - We can develop high quality entertainment in the form of TV programming, character development and gaming to drive higher levels of engagement with your audience.
With organic reach across the major social networks in rapid decline paid promotion is now a natural part of any activity.
We help our clients leverage 1st party data (email addresses, website visits, CRM data) and 3rd party data (demographic, psychographic, behavioural) to ensure all promotion is as efficient as possible.