The Content Imperative
The latest on content marketing strategy, insights and trends

Tom Chapman
Business Development Director

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Breakfast briefing: How retailers can use content to improve the digital customer experience

| 20 July 2016

As part of our ‘Publish or Perish’ series, we’re looking at how retailers can benefit from having a publishing mindset when it comes to creating digital content.

The concept is something brands are taking notice of as digital and indeed mobile, has disrupted retail, and more emphasis now has to be placed on inbound marketing.

Our next breakfast briefing in London will examine:

How retailers can use content to improve the digital customer experience.

We'll be joined by our guest speaker Paul Wright, Head of Multichannel at FatFace, who will draw on his vast digital marketing experience to talk about his views on the role of content in the retail sector.

Key topics include:

  • How retailers can use editorial content to improve the digital customer experience

  • Understanding your customers’ needs and wants, and applying these in your content planning

  • How to bring your customers into the conversation and encourage advocacy with user generated content and stories.

This briefing will be useful for marketers in retail brands who are focused on content creation and production, or social and digital strategy. It’s also a great opportunity to network with like-minded individuals and share best practice over a light breakfast.

Due to the success of our last Publish or Perish briefing, places are limited for this event. However, if you would like to attend, please click here to find out more and register your interest.