8:17PM February 3 2010

Count-down to Figaro Digital social media seminar

Looking forward to talking at the Figaro Digital seminar at the Hospital Club on the 10th Feb. My chosen subject? Social media disruption and its impact on the conventional marketing model. 

We're all one click away from the perfect job, the ideal product, a damning video diary or the five star review. But for those looking to engage this hyper-connected audience, it’s not about blindly rolling out the latest tactics on the latest platform. 

Brands need to develop their social brand strategy. The challenge is to navigate this changing landscape and create socialised brands that are valued by their communities, and deliver value back to their organisations. Put in simpler terms – create win-win relationships.

Posted via email from chrisbuckleyuk’s posterous

2:48PM January 29 2010

Leadership in a social age

This week, I've been looking at what impact social media and social networks will have on leadership in the future. I've been working with the Leadership Trust to see where and how their Trust can adopt social principles and behaviours in the delivery of thought leadership and training courses for their global audience. 

Whilst the basis for great leadership has remained unchanged in the last 2,000 years, the way it's shared and experienced clearly has evolved. Technology often removes the need to come together, whilst at the same time, makes it ever easier to connect with people. Ultimately, does social media help us to know each other better, or does it get in the way? 

Much is made of our knowledge based economy in the UK, yet few organisations have begun to look at how social media is changing the nature of people management and organisational leadership. It's very rewarding to work with people at the Leadership Trust who are championing new thinking in this area and leading by example.

Wouldn't it be great if more employers saw social platforms like Facebook and Twitter not as a risk to productivity or security, but as a way to engage with their people and create value for their organisation, business or enterprise?

Posted via email from chrisbuckleyuk’s posterous