We’re on a mission
We want to make brands more relevant and visible with content marketing

Our story

It all started in 2006 when we launched as one of the UK’s first social media marketing companies. We built a talented team and helped those early adopters understand and take advantage of social media.

We contributed to the debate on social media performance by creating the Social Brands 100 research, which measured and ranked the best brand performance across social media channels.

As the years have rolled on, the agency has grown into the successful, and modest, marketing agency you see today. We evolved our capabilities to ensure our clients get what they originally came to us for – results for the modern marketer.


We’re not talking about Bunsen burners and litmus paper, we’re talking about people, personalities and culture. We all appreciate that a good fit is crucial for a successful client agency relationship and although it would be great to meet face-to-face at some point, in the meantime let’s give you a flavour of what we’re all about.

We’re an independent agency with a team of 20. If you prefer big agencies with their modus operandi, then we’re not for you. Although if you’re looking for a smaller, nimble agency with a passionate, tightly knit team who are at the top of their game, then that’s cool, because that’s us!

The client is nearly always right. You will certainly get some of the best client service you’ve ever experienced but we will challenge you when we believe there is a better way, because ultimately we want the best results for you.

Bold thinking

We like to think we have a bit of a progressive streak. There’s certainly a Headstream way of thinking. It’s about our clients benefiting from new ways of thinking, different approaches and better tactics. It’s not about getting distracted by shiny things, it’s about learning, optimisation and progression.

Senior team

  • Laura Jennings

    Laura Jennings

    Head of Strategy & Client Service

    Laura has 10+ years experience working in social and content marketing. Fascinated with tackling business challenges through smart, effective marketing, Laura ensures all our clients are receiving superb quality work that makes a commercial difference and brings a smile to the client’s face.

    Working with start-ups and FTSE100 companies and everything in between, Laura has enjoyed defining influential strategies, delivering creative work and bringing customers and brands closer together.

  • Tom Chapman

    Tom Chapman

    Business Development Director
  • Elizabeth Flynn

    Elizabeth Flynn

    Client Partner
  • Jennifer Warren

    Jennifer Warren

    Client Partner
  • Julia Hutchison

    Julia Hutchison

    Client Partner

    Julia is an entrepreneurial professional with over 20 years’ of expertise and achievements in marketing, digital development, SEO, publishing, social and content creation and strategy.

    Prior to joining Headstream as Client Partner, Julia has held senior roles within the marketing and media industries.

    She was previously Head of Content at BORN and she set up and ran the Content Marketing Association.

    She is proud to be voted as one of the top 20 women in Content Marketing globally.

  • Alex Barfield

    Alex Barfield

    Senior Planner

    Alex is Senior Planner at Headstream. He ensures that all work takes a long-term view and is optimised based on business and client requirements. His work comprises research and insight, content strategy, data analytics and paid social.

    Alex works across all Headstream clients on national and global accounts including BBC, GSK, National Trust, FatFace and Schuh.

    Before joining, Alex worked at Universal Music.

  • Nick Lawton

    Nick Lawton

    Group Chairman

    Nick has worked in media and communications for 20 years at Five TV, Sydney Olympics, WPP and is now our Chairman. Nick joined our holding company, in 2004 and has been an integral part of Headstream’s journey since we were founded in 2007.

    Away from professional and charity work, Nick loves spending time with his family and friends, playing sport, cooking, travelling and watching movies. 

Our values

Our six brand values help foster a great team culture, develop win/win client relationships and provide guidance as the agency grows.

progressive accountability ambition excellence straight talking passion

We play nicely

It may sound like a platitude but we pride ourselves on playing nicely with other agencies and it’s certainly one of the concerns clients express when considering adding an additional agency into the mix.

Here are just a handful of agencies we’ve worked with over the past couple of years.