5:04PM August 6 2010
Can the iPhone make you beautiful?
If as a brand, you donât have an iPhone app, then it would appear you are missing out on something big. At least thatâs the impression we are getting from the beauty industry recently, as LâOreal Paris becomes the latest beauty brand to join the club and get a mobile presence.
The app launched last month, and itâs free to download from the Apple iTunes Store. Not only that, but it has a heap of exciting features, sure to keep beauty lovers entertained as they peruse the shelves. The app allows its users to browse a gallery of make-up looks as inspiration, as well as watch tutorials from professionals to learn the art of application. To make it more exciting and current, it also allows shoppers to scan products on the shelves to bring up information on the product they are scanning. To develop this further, it would be even more exciting, and add to its functionality, if people were able to view real time reviews from the users of the product they are scanning, to help inform their purchasing decision. Even better, if users could see other shoppersâ tweets in the area, who may be talking about L-Oreal!
There are other iPhone apps to help you with your beauty woes, including the Hair Caster app, which uses your location, and analyses the local weather and humidity to enable you to style your hair accordingly. If you like a slightly more brutal app, then the Beauty app, computes the beauty factor of your face, based on how proportional and symmetrical your face is! It will then give you a figure between 1 and 100.
If you have an iPhone, then try them out and let us know how you get on!
@Naomi2303
