5:46PM September 16 2009
O2 crowd sources product testing
O2 have a great presence on Twitter, regularly engaging with their followers, so it came as no surprise to us that they have decided to crowd source some of their product testing to bloggers.
Last week O2 tweeted out this simple message:
We’re looking for some bloggers to help us test a new product. Want to give it a go? Drop us a line with your blog URL please!
O2 clearly see the potential that their followers can offer them by crowd sourcing their product testing. Of course, O2 isn’t the first brand to use crowd sourcing for product development, earlier this month we saw Vitamin Water crowd source new flavours through social networking site Facebook.
This is exciting stuff; At headstream we have try to encourage the brands we work with to engage with their customers as much as possible, and we’re proud to say that clients such as Activision are getting it right, engaging their fans through Twitter and Facebook on a regular basis. We hope to see more big brands take the plunge into the social media waters, rather than just dipping their toes in!
